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The goal of this study was to develop a manifesto for user-friendly and conflict-free on-demand vehicles. It aimed to define parameters that ensure safety, acceptance, and usability for e-scooters, electric mopeds, and e-bikes. The driving behavior, individual needs of users, and socio-psychological factors were considered to create an inclusive, city-friendly mobility solution. Socially sustainable mobility means that the transportation system addresses the needs and rights of all individuals, regardless of physical limitations, income, or place of residence.
//E-Scooter Rider Dies After Accident in Paris//
The variety of shared e-mobility concepts is expanding and becoming increasingly diverse, leading to more congestion on the streets. Shared electric scooters, which were being introduced in Europe for the first time during this project, required significant optimization and regulation. Due to accidents, improper use, and careless handling, on-demand e-scooters began to be seen as a growing nuisance in some cities and faced increasing disapproval from the public.
As part of the university project, we explored urban mobility and tested on-demand mobility concepts such as e-scooters, electric mopeds, and e-bikes in Vienna for the first time. During the research phase and user testing, we encountered numerous usability issues. Additionally, the question arose as to which target audience these mobility concepts are actually aimed at and whether they add value to the community or displace more sustainable, inclusive mobility options from the market.
Hazardous situations while riding due to poorly designed, non-roadworthy models.
E-scooters lack stable footing; strong winds cause them to fall.
The mobility concept targets a young, healthy, and affluent demographic.
The service is limited to large cities rather than areas where public transportation is scarce.
how does a super social mobility look like?
The goal was to create a manifesto, or 'blueprint,' for future designers and developers, proposing all the parameters needed to develop an on-demand mobility concept with sustainable social value. Wherever possible, usability should be combined with good design and a well-thought-out, holistic concept from the start. New mobility concepts should also be tailored to the target audience that genuinely needs new mobility solutions due to limitations.
All research results, as well as the parameters and improvement suggestions, were presented to BMW in printed form. We created interactive visualizations of usability aspects. For example, we simulated the experience of using the turn signal on e-scooters to help non-riders understand the issue.
Improvement proposals were illustrated on a physical model, selecting a few parameters from the manifesto, developing solutions, and building a reduced-form prototype. This included extending the turn signal area to increase visibility when turning, adding seating options for seniors, and improving the handlebar design to ensure a wrist-friendly and stable grip.
