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Welcome to the Brand Strategy work for EveryOtherDay—a brand passionately dedicated to sparking excitement and joy in the small things in life for each of us. At EveryOtherDay, the focus is on awakening the inner child, the one eager to discover new things and see the familiar with fresh eyes. The goal is to turn every house into a home, creating countless little oases filled with joy and uniqueness.
Sustainability is an attitude one must strive for.
The challenge was to communicate the brand’s sustainability goals as a circular design company in a transparent and authentic way. We meticulously fine-tuned the messaging, ensuring that the brand's narrative remained both honest and credible, steering clear of any potential greenwashing. Visually, we aimed to create a balanced design system that portrays the brand as playful and joyful while maintaining a sense of high quality and craftsmanship.
To build the brand, we began by clearly defining the Purpose, Vision, and Mission along with the core values of EveryOtherDay. Through an in-depth brainstorming process, we shaped the company’s brand strategy—defining its culture, Tone of Voice, and emotional resonance. We also identified the target audience, ensuring that the brand’s identity aligns with those who value creativity, sustainability, and everyday joy.
"It's the little things in life" -every happy person ever
By building on these foundational elements, we crafted a cohesive brand identity system, including a versatile logo, typography, and a carefully curated color palette that embodies the spirit of EveryOtherDay. The logo itself is minimal in structure but rich in color and symbolism. It integrates the initials E, O, and D with imagery representing the blue sky shining through window blinds, the sun, and a sunset—capturing the beauty in everyday moments.
